AdMetric Blog
Articles on marketing, advertising, and analytics
Supermetrics vs Improvado: 2026 Comparison
Compare Supermetrics and Improvado on published pricing, data limits, and integrations as of September 2026 to see which marketing data pipeline fits.
AgencyAnalytics Pricing Review 2026: Plans & Costs
See AgencyAnalytics' per-client Core pricing, AI Tracker and Rank Tracker add-on costs, and how it compares with Supermetrics and Looker Studio pricing.
Funnel.io Pricing Review 2026: Plans & Costs Compared
See Funnel.io's Starter, Business, and Enterprise pricing for 2026, plus how it compares with Supermetrics and Improvado on published costs and plans.
Supermetrics Pricing Review: Plans, Costs & Add-Ons
Supermetrics pricing broken down plan by plan, with the data source limits, API row caps and add-on costs that drive the real bill, as of Sept 2026.
What Is White Label Reporting? A Guide for Agencies
White label reporting rebrands analytics dashboards and PDF reports with an agency's domain, logo, and sender email instead of the vendor's brand.
What Is Blended ROAS? Formula, Example and Pitfalls (2026)
Blended ROAS is total revenue divided by total ad spend. Here is the formula, what belongs on each side, a worked example, and where the number misleads.
Break-Even ROAS Formula: How to Calculate It (2026)
Break-even ROAS is the ROAS that covers your costs exactly. Here is the formula, what belongs in the margin, and a worked example you can copy.
How to Track Facebook Ads Leads in Your CRM
Learn how to connect Facebook Lead Ads to Pipedrive, HubSpot, or Salesforce CRM, tag leads with UTM parameters, and automate the sync step by step.
How to Automate Google Ads Campaign Management (2026)
A practical guide to automating Google Ads campaign management with rules, Scripts, Smart Bidding, and the API -- plus mistakes to avoid and FAQs.
Google Ads Account Audit Checklist (2026)
A practical checklist for auditing a Google Ads account: what to check, common mistakes, a step-by-step walkthrough, and how to automate recurring audits.
How to Automate Client Marketing Reports (2026)
Step-by-step guide to automating client marketing reports: what to automate vs. keep human, a build sequence, a tool comparison, and real 2026 pricing.
How to Build a Marketing Dashboard in Looker Studio (2026)
Step-by-step guide to building a marketing dashboard in Looker Studio: page-one KPIs, blending Google Ads with GA4, calculated fields, and automation.
How to Export GA4 Data to Google Sheets (2026)
Export Google Analytics 4 (GA4) to Google Sheets using four methods: manual download, connector add-ons like Supermetrics, Data API, or BigQuery export.
How to Export Facebook Ads Data to Google Sheets (2026)
Three ways to get Facebook Ads data into Google Sheets: manual export, a connector add-on like Supermetrics or Windsor.ai, or the Meta Insights API script.
How to Connect HubSpot to Looker Studio (2026)
HubSpot has no native Looker Studio connector. Compare every real route -- connector, Sheets export, pipeline -- plus CRM field mapping and API limits.
How to Connect TikTok Ads to Looker Studio (2026 Guide)
Three ways to connect TikTok Ads to Looker Studio: a partner connector, a free Google Sheets route, and the Business API, plus why the numbers disagree.
How to Connect Google Ads to Looker Studio (2026 Guide)
Step-by-step guide to connecting Google Ads to Looker Studio for free, plus its real limits, common setup mistakes, and when to add a paid data pipeline.
11 Best Northbeam Alternatives in 2026
Compare 11 Northbeam alternatives for ecommerce and B2B attribution in 2026: pricing, plans and integrations sourced from each vendor's own site.
AgencyAnalytics Alternatives for Agencies in 2026
AgencyAnalytics bills per client, not per seat. Compare Supermetrics, Funnel, Improvado, Windsor.ai and Looker Studio on published 2026 pricing plans.
Adverity Alternatives for SMBs and Agencies in 2026
Adverity is quote-only enterprise software. Compare Supermetrics, Funnel, Improvado, Windsor.ai and AgencyAnalytics on published 2026 pricing and limits.
Windsor.ai Alternatives: What the Next Tier Up Costs
Windsor.ai vs Supermetrics, Funnel, Improvado, Adverity and AgencyAnalytics on published 2026 plan prices, data-source caps, account limits and sync.
Improvado Alternatives: Pricing and Limits Compared
Compare Improvado to Supermetrics, Funnel, Windsor.ai, Adverity and AgencyAnalytics on published 2026 pricing, row limits and MCP action caps per plan.
Funnel.io Alternatives: Pricing and Limits Compared
See how Funnel.io compares to Supermetrics, Improvado, Windsor.ai, Adverity, and AgencyAnalytics on published pricing, seats, connectors, and destinations.
Supermetrics Alternatives: Pricing and Limits Compared
Compare Supermetrics to Funnel, Improvado, Windsor.ai, Adverity and AgencyAnalytics using published 2026 pricing, seat limits and row caps for each plan.
How to Set Up Closed-Loop Reporting: Step-by-Step 2026
Set up closed-loop reporting step by step: capture GCLID, sync CRM deals, import offline conversions to Google Ads, and build a channel ROI report.
How to Set Up UTM Parameters: Complete Guide 2026
Step-by-step setup of UTM parameters for Google Ads, Meta Ads, TikTok, and email: static, dynamic values, generators, common mistakes, and GA4 analysis.
AI in Marketing: Tools, Strategies & Automation in 2026
How AI transforms marketing in 2026: practical tools, real ROI, common pitfalls, and why data quality matters more than the model. For SMBs and agencies.
CAC and LTV: Formulas, Calculation & Benchmarks
How to calculate CAC and LTV, what the 3:1 ratio means, and industry benchmarks for SaaS, e-commerce, and services. Formulas, tables, and common mistakes.
Marketing ROI: Formula, Calculation & Benchmarks
Learn marketing ROI and ROMI formulas, how to calculate them, understand ACoS, CAC, and LTV, view channel benchmarks, and automate your ROI tracking.
UTM parameters: Complete Guide 2026
UTM parameters explained: 5 tags, how to create manually & with tools, naming standards, common mistakes & validation in GA4.
Marketing Automation: Complete 2026 Guide for SMBs
What is marketing automation, how it works, and what to automate first. Selection criteria, tools, real-world ROI data, and AdMetric implementation.
End-to-End Marketing Analytics: Ads to Revenue in 2026
End-to-end marketing analytics explained: how to connect ads, website, and CRM into one closed-loop report, track revenue per channel, pick a platform, and read the benchmarks.
Marketing Analytics: The Complete 2026 Guide
Marketing analytics for business: metric types, ROMI and CAC, end-to-end tracking, CRM integration, tool selection, benchmarks, and best practices.
Marketing Attribution Models: How to Choose One in 2026
Marketing attribution models compared: last click, first click, linear, time decay, and data-driven, plus setup in Google Analytics and Google Ads.